Product Hunt launch coaching
I can help you nail your Product Hunt launch
I’m the #1 hunter on Product Hunt. I’ll help you sharpen your story, prepare your materials, and launch to the people who will actually use your product.
- #1Hunter on Product Hunt
- 4,500+Products hunted
- 1,000+Makers coached 1:1
- 2014Joined Product Hunt
Why launch
Launching on Product Hunt is a great way to introduce your product to a large, very engaged community of early adopters, product savants, investors, indie makers, and enthusiasts.
It can accelerate your growth and help you rally your existing audience to spread the word. As with most community marketing strategies, you get out what you put in.
I make myself available to help you navigate the whole process — from the moment you think a launch might be right for you to the point where your materials are ready and you want one final review from an experienced, objective observer. I’ve done it all, seen it all, and helped thousands of makers nail their launches.
What people say about working with me
“I’ve been coding for over 40 years, but I know nothing about marketing … and Chris got me from ‘I hope people find my product somehow’ to a concrete launch plan in one hour.”
Tery EmilsonMyHandler.AI
“Chris didn’t just act as a conventional Hunter, he became a creative architect for our story.”
Siying BaiHiDream.ai
“Working with Chris has been … nothing short of phenomenal.”
“I wasn’t sure how much value we’d get out of a last-minute 1-hour call, but it was key to getting #1 on launch day.”
Michael SandLittlebird
“Chris first hunted Krisp back in 2018, the year we won the Golden Kitty for Audio & Voice Product of the Year, and in 2026 he’s still hunting with the same attention to detail.”
Asti PiliKrisp
“Chris is the most trusted Product Hunt expert in the world, and I can see why.”
Robert BentOthership
“Chris managed to put into words what I've been struggling to express for months—in just an hour.”
Helen ChongPuzzle
“I’ve worked with many experienced operators, marketers, and advisors over the years, and this was one of the most valuable product conversations I’ve had.”
“Working with Chris as our Hunter was a breeze! Chris knows his stuff inside out. Highly recommend!”
John LiVimcal
“Super-sharp guidance… This really is the only way you should [approach] the highly competitive world of Product Hunt!”
Elizabeth ObeeVouch
Notable clients
Arcade
Bear
Captions
Crowdcast
Othership
Retool
Temporal
Warp
You.com
Zed
How I help
Launch coaching
Navigating a Product Hunt launch can be both exhilarating and daunting. As your launch coach, I’ll guide you through every step: why Product Hunt matters for your business, when to launch, and how to craft content that resonates with the discerning Product Hunt community.
Materials workshopping
The Product Hunt audience demands excellence. They respond to clear, concrete, specific messaging, and with limited space to make your case, every word counts. Together, we’ll:
- Refine your product description for maximum impact
- Craft an attention-grabbing tagline
- Develop a compelling story that shows your product’s unique value
- Create visually appealing, informative gallery slides
- Prepare an engaging maker comment
Ideal customer development
Understanding your ideal customer is crucial for Product Hunt success and beyond. Let’s:
- Identify your target audience’s pain points and desires
- Create user personas to guide your messaging
- Find the members of Product Hunt’s community who match your target market
- Develop a narrative that speaks directly to their needs
Product positioning
Accurate positioning is essential in a competitive landscape. We’ll:
- Analyze your competition and adjacent solutions
- Identify what makes your product different
- Develop a clear, compelling value proposition
- Write a positioning statement that communicates your product’s benefits
Good positioning won’t just set you apart on Product Hunt. It strengthens your whole marketing strategy.
How it works
- Book a strategy callWe look at your product, your goals, and your timing, and decide whether a Product Hunt launch is right for you.
- Sharpen your launchIn our sessions, your tagline, description, gallery, and maker comment get honest, specific feedback.
- Launch with confidenceI’m in the stands on launch day. If your product is a great fit, I may volunteer to be your hunter.
FAQ
Questions makers ask me
What’s your experience with Product Hunt?
I’ve been on Product Hunt since 2014 and have hunted over 4,500 products, more than anyone else. I use it to discover new trends, find cool products, and share great apps and services. I have a positive relationship with the Product Hunt team and get support when necessary.
What makes your coaching unique?
I’ve seen a lot of products and coached over 1,000 makers on 1:1 calls. No one matches my product launch experience on Product Hunt.
I’ve been a founder, worked in Big Tech on product and developer platform teams, worked on open source and open standards, built grassroots communities, and invested as an angel and venture capitalist. All of those perspectives show up in my calls.
Can you help me prepare for my launch?
I can, and I charge for my time. I don’t charge to hunt products.
If I pay for a call, will you be my hunter?
Maybe! If you pay for a call, I’ll support your launch, often by serving as your hunter. But since I don’t charge to hunt products, booking a call doesn’t guarantee I’ll be your hunter. Ethically build a great product, and there’s a good chance I’ll volunteer.
What strategies do you use to maximize upvotes?
Many makers want to “win the leaderboard,” but that’s not my focus. A successful Product Hunt strategy pays off over time. I’m more interested in helping you connect with potential customers than in a vanity metric. That approach often wins top spots anyway.
What’s the best day and time to launch?
Tuesday at 12:01 AM Pacific.
Just kidding! The best day and time depend on your goals, your audience, and your product. As engagement on Product Hunt has evolved, so have the reasons to choose one date over another. When everyone follows the same advice, the leaderboard turns into a bloodbath. Your best bet is to steer clear of that mess and pick a date and time that help you stand out.
Do you provide support on launch day?
I’m usually available on launch day, cheering you on from the stands. It’s your race to run. If something’s off, I’m there to help adjust or resolve issues.
How do you change your approach for different product types?
Every maker has a journey to share and every product has its own narrative to shape. I approach every launch as a unique effort to clarify why anyone should pay attention and care, whatever the category.
What’s the most common mistake makers make?
The top reason makers contact me mid-launch is that they’re neck and neck with so-and-so on the leaderboard and need “a few more upvotes.” The best strategy in these battles is better preparation. Without a time machine, there’s not much you can do besides hustle your ass off to rally support (Product Hunt prohibits asking for or incentivizing upvotes). More outreach before launch, especially being active on other launches and in the forums, will make launch day far less stressful.
Let’s get your launch right
Start with a strategy call, and we’ll figure out together whether, when, and how you should launch.