I can help you nail your launch
Launching on Product Hunt is a great way to introduce your product to a large, very engaged community of early adopters, product savants, investors, indiemakers, and enthusiasts.
It can accelerate your growth and help you rally your existing audience to spread the word about your product. As with most community marketing strategies, you get out what you put in when it comes to launching on Product Hunt.
I make myself available to help you navigate the launch process — from the moment you think a launch might be right for you to the point where you’ve got all your materials prepared and want one final review from an experienced, objective observer. I’ve done it all, seen it all, and helped thousands of makers nail their launches.
Launch with me in three steps:
What people say about working with me
“Chris managed to put into words what I've been struggling to express for months, and he did it all in just an hour.”
Helen Chong
Puzzle
“Working with Chris has been … nothing short of phenomenal.”
John Wang
Mysc
“Chris is the most trusted Product Hunt expert in the world, and I can see why.”
Robert Bent
Othership
“Working with Chris as our Hunter was a breeze! Chris knows his stuff inside out. Highly recommend!
John Li
Vimcal
“Super-sharp guidance… This really is the only way you should [approach] the highly competitive world of Product Hunt!”
Elizabeth Obee
Vouch
How I help
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Navigating a Product Hunt launch can be both exhilarating and daunting. As your launch coach, I'll guide you through every step of the process. We'll explore why Product Hunt matters for your business, strategize your launch timing, and craft compelling content that resonates with the discerning Product Hunt community. My expertise will help you maximize visibility, engagement, and potential success on this influential platform.
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The Product Hunt audience demands excellence. They respond to clear, concrete, and specific messaging presented in concise, impactful prose. With limited space to make your case, every word counts. In our materials workshopping sessions, we'll:
Refine your product description for maximum impact
Craft an attention-grabbing tagline
Develop a compelling story that showcases your product's unique value
Create visually appealing and informative gallery slides
Prepare an engaging maker comment
Together, we'll ensure your Product Hunt materials stand out in a crowded field.
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Understanding your ideal customer is crucial for Product Hunt success and beyond. Let's:
Identify your target audience's pain points and desires
Create detailed user personas to guide your messaging
Discover members of Product Hunt's unique user base that align with your target market
Develop a narrative that speaks directly to your their needs
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Accurate product positioning is essential in the competitive product landscape. We will:
Analyze your competition and adjacent solutions
Identify your product's unique selling propositions (USPs)
Develop a clear and compelling value proposition
Create a positioning statement that clearly communicates your product's benefits
Effective positioning will not only set you apart on Product Hunt but will also strengthen your overall marketing strategy, helping you attract and retain the right customers.
FAQs
What’s your experience with Product Hunt?
I’ve been on Product Hunt since 2014. I’ve hunted over 4000 products. I use Product Hunt to discover new trends, find cool products, and share great apps and services that I discover. I have a positive relationship with the Product Hunt team and get support when necessary.
What strategies do you use to maximize upvotes?
Many makers want to “win the leaderboard,” but that’s not my focus. I believe a successful Product Hunt strategy pays off over time. I’m more interested in helping you connect with potential customers than focusing on a vanity metric. This approach often wins top spots.
Do you provide support on launch day?
I’m usually available on launch day, cheering you on from the stands. It’s your race to run. If something’s off, I’m there to help adjust or resolve issues.
How do you change your approach for different product types?
Every maker has a journey to share and every product has its own narrative to shape. I approach every launch as a unique effort to clarify and communicate why anyone should pay attention and care, regardless of product category.
Best day, date, and time to launch?
Tuesday at 12:01 AM PST.
Just kidding!
The best day, date, and time to launch depend on your goals, audience, and product. As engagement on Product Hunt has evolved, so have the reasons to make choices appropriate to the outcomes you seek. One size fits all results in a bloodbath on the leaderboard. Your best bet is to steer clear of that mess and pick a date and time that will help you stand out.
Can you help me prepare for my launch?
I can, and I charge for my time. I don’t charge to hunt products.
If I pay for a call, will you be my hunter?
Maybe! If you pay for a call, I will support your launch efforts, often by serving as your hunter. But since I don’t charge to hunt products, booking a call with me doesn’t guarantee I’ll be your hunter. Ethically build a great product, and there’s a good chance I’ll volunteer to be your hunter.
What makes your coaching unique?
I’ve seen a lot of products and coached over 700 makers on 1:1 calls. No one matches my product launch experience on Product Hunt.
I’ve been a founder, worked in Big Tech on product and developer platform teams, open source and open standards, built grassroots communities, and invested as an angel and venture capitalist. These perspectives are present in my calls.
What’s the most common mistake makers make?
The top issue makers contact me about is being neck and neck with so-and-so on the leaderboard and needing “a few more upvotes.” I’m dismayed to hear this because the best strategy in these battles is better preparation. Without a time machine, there’s not much you can do besides hustle your ass off to solicit support (Product Hunt prohibits asking for or incentivizing upvotes). More outreach before launch — especially using a preview page that teases your upcoming product — will reduce launch day stress.